Project Evaluator
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Project Title
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A one-sentence description of your project
Project Description
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Go into a bit more detail about what we hope to achieve with the project and how we hope to achieve it
Discount Rate (%)
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How much should we discount future-money to compare it to today-money? In other words, what is the best return we could get on cash if we invested in something else? (Usually our CFO determines this figure)
Projection Months
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How many months in the future should this simulation calculate cash flows for?
Cash Flow Generators
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What are the causes of cash flows in and out of the company as a result of this project being completed? Note that this should only consider the _incremental change_ in cash flows as the result of completing a project. For example, if your project is expected to increase conversion rate, you must calculate the incremental conversion rate increase value, not the total contribution with the higher conversion rate.
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Cash Flow Generator #1
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Description
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A short description of what this cash flow is and why it results from the project being completed
Probability (%)
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The probability of this cash flow happening (1-99%) - should take into account the probability of project success and the probability that this particular cash flow will happen as a result
Direction
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Whether this cash flow is a gain (increased revenue or margin), risk avoidance (something bad will not happen if we complete the project), or cost (we have to pay someone else if we complete the project)
Positive (Gain through improvements)
Positive (Gain through risk reduction)
Negative (Cost)
Cash Flow Value Components
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What things are multiplied together to give the actual cash flow amounts each period? We break things down this way to help make our though process clear. For example, contribution might be calculated as traffic X conversion rate X average order value (AOV) X contribution margin, and the project might be aiming to improve only one of those components
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Component #1
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Description
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A short description what this cash flow component represents (e.g. traffic, conversion rate, average order value, contribution margin)
Type
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The type of value or multiplier for this component. Use 'fixed' types when the value is well understood (e.g. current conversion rate) and 'random' values when the value is not (e.g. a predicted increase in the conversion rate as a result of the project). When multiplied out all cash flows end up being AUD$, so you must include at least one 'value' type.
Fixed Value ($)
Random Value ($)
Integer Multiplier
Random Integer Multiplier
Floating Point Number Multiplier
Random Floating Point Number Multiplier
Percentage Multiplier
Random Percentage Multiplier (can go negative, even if your range is positive)
Strictly Positive Percentage Multiplier
Random Strictly Positive Percentage Multiplier
Change Rate Multiplier
Random Change Rate Multiplier
Sensitivity
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Whether this value should be redacted in the visual HTML export for confidentiality
Not Sensitive
Sensitive (this value will be redacted in the output)
Value (dollars)
Recurrence
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Settings that control when and how often this cash flow occurs
Max Instances
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Maximum number of times this cash flow can happen
Not Applicable
Fixed
Random
Start Time
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How many months from now until the first occurrence
Not Applicable
Fixed
Random
Frequency
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How many months between each cash flow occurrence
Not Applicable
Fixed
Random
Growth Rate (%)
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Percentage growth applied to each successive cash flow
Not Applicable
Fixed
Random
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